Seattle Coffee Co Loftus is located at the fabulousLoftus Park Shopping Centre in Arcadia, Pretoria and how important are our coffee drinking moments scattered across our day? We rest our happiness on them, and sometimes it feels like even our survival!
So often, however, these meant-to-be sacred moments unhappily collide with butchered coffee made by uninspired or incompetent baristas. At Seattle Coffee Co we have worked hard to maintain the craft element of coffee. It is delicately preserved and nurtured as it journeys through the steps from bean to cup.
We have also put effort towards creating cafés and take-away kiosks that become urban refuges where you can escape, recalibrate and walk away strengthened to face another day in the city. We have trained our baristas to make your drinks just the way you like them – nipped, tucked and crafted to suit your individual taste. Our baristas are primed not just to satisfy our appetite for a great coffee, but for community and recognition as well.
We hope that our slogan “the way you like it” isn’t just empty words, but sums up your whole experience in Seattle.
Seattle Coffee Co, as the coffee industry has grown we have seen how quality generally gets lost along the way. Producers use poor grade, mass-sourced green coffee that can’t be traced back to individual farms or co-operatives. Mass roasting and operating off a thin base of roasting knowledge drive quality even further away.
In many cases in the coffee industry in South Africa, there seems to be a lack of will to work against these trends, and inferior product continues to get churned out in bulk. At Seattle we try to recapture the artisanal approach towards the craft:
traceability versus non-traceability of crops; handpicked versus mechanized harvesting; hand-roasting versus computerized bulk roasting; manual versus automated espresso production.
This ‘quality at-all-costs’ orientation cascades down from farm to cup. To continue with our aim to provide product and service at its best, we made a conscious decision never to grow at rate where quality would become a casualty. We remain independent of any international parent company and maintain our roots as an exclusively South African, family-run business.
Seattle Coffee Co Loftus is located at the fabulousLoftus Park Shopping Centre in Arcadia, Pretoria and how important are our coffee drinking moments scattered across our day? We rest our happiness on them, and sometimes it feels like even our survival!
So often, however, these meant-to-be sacred moments unhappily collide with butchered coffee made by uninspired or incompetent baristas. At Seattle Coffee Co we have worked hard to maintain the craft element of coffee. It is delicately preserved and nurtured as it journeys through the steps from bean to cup.
We have also put effort towards creating cafés and take-away kiosks that become urban refuges where you can escape, recalibrate and walk away strengthened to face another day in the city. We have trained our baristas to make your drinks just the way you like them – nipped, tucked and crafted to suit your individual taste. Our baristas are primed not just to satisfy our appetite for a great coffee, but for community and recognition as well.
We hope that our slogan “the way you like it” isn’t just empty words, but sums up your whole experience in Seattle.
Seattle Coffee Co, as the coffee industry has grown we have seen how quality generally gets lost along the way. Producers use poor grade, mass-sourced green coffee that can’t be traced back to individual farms or co-operatives. Mass roasting and operating off a thin base of roasting knowledge drive quality even further away.
In many cases in the coffee industry in South Africa, there seems to be a lack of will to work against these trends, and inferior product continues to get churned out in bulk. At Seattle we try to recapture the artisanal approach towards the craft:
traceability versus non-traceability of crops; handpicked versus mechanized harvesting; hand-roasting versus computerized bulk roasting; manual versus automated espresso production.
This ‘quality at-all-costs’ orientation cascades down from farm to cup. To continue with our aim to provide product and service at its best, we made a conscious decision never to grow at rate where quality would become a casualty. We remain independent of any international parent company and maintain our roots as an exclusively South African, family-run business.
Loftus Park Shopping Centre